Dealers sometimes offer subvented rates on specific models, but they can also add rate markups and slide in extras during the finance conversation. Separate price, trade‑in, and financing. Get the out‑the‑door number first, then consider any incentive. If the math fails, walk confidently and shop elsewhere.
Local credit unions often publish competitive rates and treat members like neighbors, not files. Apply for pre‑approval before test drives. Knowing your ceiling keeps negotiations grounded. If a dealer beats the rate without extending the term, even better. Just verify fees and watch for conditional, expiring promises.